Perfetti van Melle – The sweet and sour story

Perfetti Van Melle Bangladesh Limited was thinking to introduce a new candy in their product line naming Juzt Jelly. With the thought of making a perfect twist and surprise for the customers they needed something that will add some extra punch in the lineup.

Juzt Jelly’s previous success opens the path to a new story in the year 2015, with the success in the previous year, Perfetti Choose the evergreen character which is in the heart of every kids of  last century- Tom and Jerry. New association was also successful as before, the new line of candies took local kids by storm.