Bata Bangladesh
Footstep in the Footwear Industry

Enroute and Bata has started the partnership with the popular Ben 10 and Power puff girls character in the 2015 and after overwhelming popularity within a year Bata introduced the character licensed bag line in 2016. The success of the character brand association results in a prospective renewal with Bata Bangladesh for a long period of time and created a craze for character licensed footwear products in Bangladesh.

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