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“We have partnered with Enroute since 2011. Since then, Enroute has successfully trained more than 700 of our employees on various soft skill developments. We feel more confident in our leadership capabilities and our people management skills have definitely improved. Thanks to Enroute for partnering with us to drive our organization to further success”,
Words and comments of the then team leader of BRAC microfinance Mr. Al Amin Sardar proves the expertise and dedication Enroute put to make a campaign successful. To make a positive change an organization needs the right intention, right direction and a right partner to carry forward to the goal.
One of the flag bearer of proud Bangladesh in the world BRAC just had the ‘right’ partner in partnering in organizational development and management development- Enroute Center for Development- the training wing of Enroute.
It all started as BRAC realize the need of capacity development and cultural reformation within the microfinance team of theirs. With a vision of apposite change in the overall human resource of the team BRAC and Enroute Started the journey towards challenging goal of building a culture based on competency.
Bata, a renowned name in the footwear category; the leader of innovation in design and style. A global company with strong reputation of giving new and exciting products to their customers all the time. Although having a great varieties all across the categories of footwear, Bata was looking for something ‘extra special’ for their Kids footwear segment.
Enroute Entertainment; pioneer of Character Licensing in Bangladesh, only authorized representative of Turner Broadcasting in Bangladesh had Just the element Bata was looking for. Two of the most popular cartoon character brands of the time Ben 10 and The Power Puff Girls (PPG) was recommended and the overwhelming response in the subsequent months indicates the sign of new revolution in the Kid’s footwear segment.
From 2015 to still today Bata continues to amaze the kids with their Ben 10, Power puff themed shoes. In every corner of the country Character Themed footwear got resounding response, a testament of Kid’s interest in Character themed merchandises. The joy of kids’ soars higher with the introduction of the Ben 10 and Power Puff Girls bags in 2016 and exiting Ben 10 and Power Puff Tiffin box with shoes in ‘Back to the school 2016-17’.
Now 2018 Bata and Enroute introduced a futuristic offering for the kids. A perfect New Year gift: A 3D pencil box themed with Ben 10 and Power Puff Girls. Bata’s success in two consecutive year’s leads to a renewal until 2019. More fun is waiting for the kids with as amazing new character themed designs are coming soon to delight the kids with surprises.
Robi Axiata Limited, the second largest mobile network operator in Bangladesh, started their new endeavor named Robi ধন্যবাদ program with an intention to surprise their customers and offer them something really exiting. Robi initiated this program keeping the concern of highlighting the need of every single customer.
Enroute as the key recognized player in this sector as well as previously experienced in successful implementation of similar types of projects for other Telco & Financial organizations evaluated to be the most effective partner of Robi in this very project. Throughout the selection procedure both Enroute and Robi team had a number of sittings to ensure designing a topnotch execution model, later on which proved to be immensely effective.
Enroute with its highly efficient team, which is comprised of 14 hand-picked resources, started this project along with Robi’s spontaneous support in a number of major cities (Dhaka, Chittagong, Comilla, Rajshahi, Sylhet, Khulna etc.) of Bangladesh. They were responsible to perform number of duties like partner acquire, engagement, management, ensuring POSM quality, visibility, regular market visit, arranging partner staff awareness program etc.
Though the loyalty management program wasn’t a new concept in the market but still it was a tough job to make people understand the objective, explain the overall procedure, make it a reliable story and above all sale the idea to the targeted partners. It was even tougher to nurture that relationship over the years and maintain the accurate standard of service while working with these partners.
Brief Highlight: “It was difficult for me to bear the educational expenses of my children after fulfilling all demands of my family and finally their education was about to shut down. Now, I am so proud because I am supporting my family with my own earning” says Mrs. Halima Khatun, a successful homestead compost producer.
Full Story: Mrs. Halima Khatun (33) a mother of three is a poor housewife from a small village named Uzirpur in Narail District. Her husband worked as a day laborer. They were leading a hard earned poverty ridden life. Her husband being the only source of income was having a tough time paying the education expenses of their daughters after meeting all other expenses. Halima was desperately searching for way in which she could contribute to the family income.
In such a time of her life she received a training on new composting technology to produce vermicompost. The training was facilitated by Enroute as an intervention under the Quality Compost Production and Promotion Project (QC3P) of Katalyst. Using her training and newfound inspiration she set up a homestead compost production ring at her house with support from Enroute. She produced 40 kg of vermicompost in the first batch within 40 days. Soon she started using some of the produced fertilizers and selling the rest @Tk 8 per kg.
Now Mrs. Halima has tuned this into an additional stream of income for her family. She is using the extra money for the education of her daughters and improving their standard of living. She is also using some money and fertilizer to cultivate rice seeds in fallow lands around their homestead. With her success she has become a role model to the house wives in her community.
Enroute believes that Empowering Women by engaging them in Income Generating Activities (IGA) can be key to alleviate poverty from Bangladesh. We are proud to help people like Mrs. Halima in turning their lives around. We will keep working to add values to the lives of people.
“Now we can get all the agricultural information over phone and take necessary preventive measures needed to get a good harvest” says Md Aliur Rahman with glittering eyes, a vegetable farmer from a small village named Churamonkathi at Jessore district.
Aliur Rahman is a 45 years old marginal farmer who has been involved in agricultural activities since his childhood. In present days he mostly cultivates vegetables in his 25 decimals of land.
Through his years of experience Mr. Rahman has learned that getting a good harvest has got to do a lot with the availability and use of the right information at the right moment. Acquiring, processing, evaluating information related to policy, markets, new technologies and finally taking the right steps can be a daunting task for a poor, uneducated farmer. Mr. Rahman has learned it the hard way when he incurred a huge loss when his cultivated Brinjals were severely affected by an insect locally known as sada poka two years back. He neither knew what to do nor where to go for the information.
That is why Mr. Rahman felt so relieved when he first came to know about the Missed call based helpline. This innovative intervention was designed and implemented by Enroute through a renowned input provider company. This was done as a part of the ‘Market Development Interventions Through use of ICT Tools’ project of Katalyst in. To avail the service farmers only had to place a missed call to the hotline of the input provider. Then they would be called by an agriculture expert who would provide them information or solutions to their problems related to agriculture.
Many farmers like Mr. Rahman can now just place a missed call and get important information at the right time. They are very happy to realize such benefits of ICT tools that have made their life easier and better. They are even teaching and encouraging their neighbors to use this service. Enroute takes pride to be a part of such interventions that ensures progress through use of ICT and market development approach. We will continue to work for making lives better for the farmers all across the country.
Enroute is successfully providing continuous support to its start- up clients by recruiting employees for the organizations. We developed many startup organizations in different industries, for example-